Posy

POSY

A packaging design project for Posy, a fictional make-up brand. The Posy brand is aimed at a young adult market, looking to empower its consumers with a bright Y2K design identity. The final design utilises photography and graphics to create a strong visual impact with a warm neon colour palette. The secondary designs use collage and sticker imagery to evoke teenage diary aesthetics, popularly used in teen movies of the time.