Generation Guys

GENERATION GUYS

This project was commissioned by the award winning youth and arts charity, Peer Productions, for their outreach programme Generation Guys. The client wanted new character designs and an updated logo to refresh the programme and create more continuity with the house style of their sister programme, Generation Girls, which already had a clear art style and personality. Using the Generation Girls materials as inspiration, three new characters were created with inclusivity and diversity as a key requirement. Purple tones were introduced to their previous colour palette to give Generation Guys its own distinctive style and differentiate it from it’s sister programme. The designs aim to be implemented on their website and used in their promotional material and programme resources.